The lab is dark. Your manuscript is marked “Stable.” The structural bugs are purged. Now comes the phase where most indie authors break: Deployment.
Most writers treat marketing like a casino. They throw a $4.00 book at a $2.00-per-click keyword campaign and act surprised when they’re bleeding out by Tuesday. In the Iteration Lab, we don’t gamble. We build a Flywheel – a mechanical system that uses small, calculated inputs to generate self-sustaining velocity.
This is how I moved from a Google “Golden Cage” layoff to selling 8,131 copies and clocking 2M+ page reads in a single year.
